Nike+ New Year's Resolution
January 2007
Nike asked us to create a holiday section on Nike+, designed to motivate in a social, sharable and fun way. In response, we developed a fun interface by creating a sequence of 12 linked goals, grouped under a joint resolution. Once the user set her resolution for the year, she embarked on a step by step journey helping her stay on track.
Friends could see each month's progress and drop virtual gifts (a chocolate bar or a star) along with a motivational note at a future point of the progress bar. The user herself could see the virtual gifts, but the message remained locked until her miles filled up the progress bar to reach the point where the gift was left. More than 50,000 resolutions were set.
Wireframes and Screenshots
