Nike Running Shoe Finder
February - May 2009 | Visit the Shoe Finder
Created by the Nike+ team at R/GA.

Once e-commerce was integrated into the new Nike Running / Nike+ site, Nike asked us to develop an easy to use Footwear Finder. Our goals were to make it simple, fun to use and visually beautiful. We played around with both the structure and questions, in order to strike the right balance between being educational and fun. The final design was highly successful, and accounts for a large percent of the user clicks from the homepage.

Wireframes and Designs

Final Design - Select Your Arch 

Final Design - High Arch 

Select Gender - Wfm and Design 

Select Surface - Wfm and Design 

Select Arch - Wfm and Design 

Select Gait - Wfm and Design 

Results