Nike+ Active - Tracking Daily Pedometer Use
July - November 2009 | Visit Nike+ Active
Created by the Nike+ team at R/GA.
When Apple decided to include a pedometer functionality in the new Nano 5G, they turned to Nike to develop a website destination. R/GA worked with Nike on the strategy around this site called Nike+ Active, and we developed the first release in a month and a half.
The first release was built around the idea of destination and food goals achieved by calculating the total steps completed. Both the ideas and the illustrations are designed in a playful and engaging manner, transforming the act of walking into a game.
Because of the time constraints, we had started out with only 12 goals, and so in October we decided to add to the gameplay by developing a 13th goal and a new set of rules. The 13th goal, a candy piñata bursts to reveal a new challenge - beating the whole set of goals with a faster time. The user is given a calendar and a progress bar to keep her on track. If she completes the challenge, she also earns a new trophy.
Apple keynote, strategy boards, wireframes and final designs