Nike+ Active: Conquer the World
October 2009 - June 2010 | Visit Nike+ Active
Created by the Nike+ team at R/GA.

Conquer the World is an online game that motivates users to keep exercising. It works with all Nike+ devices and transforms activity earned by walking and running into a virtual journey through 10 global cities. Along the way, users complete goals, compete with friends for the fastest time and earn medallions and postcards (like this one from Sweden).

Wireframes and Final Designs

Nike+ Active Wireframes: Sample collection
Sample collection

Conquer the World visuals: Arrive in a city
Arrive in a city

Conquer the World visuals: Goal landmark in progress
Goal landmark in progress

Conquer the World visuals: Goal complete - Send postcard
Goal complete - Send postcard