My Fruit Roll-Ups
November 2006 - June 2007


General Mills gave Publicis Dialog the task of designing an interface for easily customizable Fruit Roll-Ups. Starting with a pre-determined set of 400 clip art images in 4 different color choices, we came up with a fun interface which allowed different layout options. The design process was iterative and included four stages of user testing. I worked on defining the testing guide and interactive prototypes for each stage of testing. Our groups comprised of both moms and kids 6-10 years old. By the third stage we had developed a tight agile process with 2-weeks for development between each of the last 3 tests.

Wireframes and Prototype Screens

Prototypes - Phase 1 

Final Wireframes 

Final Design - Image Selection 

Final Design - Text Entry