Bronx Rhymes
April - November 2008 | Visit Bronx Rhymes


Bronx Rhymes is a project commissioned by Turbulence.org, part of New Radio and Performing Arts, Inc. and created together with Claudia Bernett.

Bronx Rhymes commemorates the early days of hip-hop and renews its cultural significance by inviting a new generation of lyricists to reinvigorate its rich history.

We designed Bronx Rhymes as a project that merged the physical, digital, and mobile worlds by taking into account the social dynamics of our intended audience - the younger residents of the South Bronx and their online counterparts. Demolition and gentrification have left few traces of hip-hop’s early history in a borough very much in need of local heroes. We wanted to uncover and expose these lost or hidden facts by describing them in a form that is integral to hip-hop, the rhyme.

In order to fully engage young people, we structured our design around texting, the most pervasive medium of communication among this group. We invite those who see the posters, or visit the website to respond by writing their own rhymes, thus contributing to a constantly expanding archive of shared insights and emotions. We hope the resulting collection will prove to be a testament to hip-hop’s ability to engage and provoke, as well as a reflection of digital technology evolving beyond the boundaries of a single medium into a participatory and personalized act of remixing.

Published

New York Times
PBS:MediaShift
PSFK
Parsons Journal for Information Mapping
Also accepted to the OZCHI 2009 Conference.

Screenshots and Photos

List Of Locations/Hip-Hop Artists 

Submissions For A Rhyme 

Poster View 

Adding A Rhyme 

Map View 

Posters With Texting Instructions 

Posters With Texting Instructions 

Posters With Texting Instructions 

Posters in the Bronx 

Tagged Locations 

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