April - November 2008 | Visit Bronx Rhymes
Bronx Rhymes commemorates the early days of hip-hop and renews its cultural significance by inviting a new generation of lyricists to reinvigorate its rich history.
We designed Bronx Rhymes as a project that merged the physical, digital, and mobile worlds by taking into account the social dynamics of our intended audience - the younger residents of the South Bronx and their online counterparts. Demolition and gentrification have left few traces of hip-hop’s early history in a borough very much in need of local heroes. We wanted to uncover and expose these lost or hidden facts by describing them in a form that is integral to hip-hop, the rhyme.
In order to fully engage young people, we structured our design around texting, the most pervasive medium of communication among this group. We invite those who see the posters, or visit the website to respond by writing their own rhymes, thus contributing to a constantly expanding archive of shared insights and emotions. We hope the resulting collection will prove to be a testament to hip-hop’s ability to engage and provoke, as well as a reflection of digital technology evolving beyond the boundaries of a single medium into a participatory and personalized act of remixing.
Screenshots and Photos